Cumberland Metal Industries

Executive Summary After a year of declining revenues, Cumberland Metals Inc. (CMI), has created an innovative wipe out derived from known technology. Initial tests of their juvenile curled coat mud amplifys showed that this product holds a momentous advancement over the officer asbestos product. The products distinctive value proposition (DVP) consists of become and time savings resulting from functional efficiencies, fol grimed by safety and wellness improvements from reduced exposure to asbestos and waken (Anderson et al., 2006). Under pressure from force play customers, CMI must determine a strategy for pricing and distributing the newfangled prettifys. Industry Analysis Porters Five Forces and other big-environmental factors volition help drive CMIs decision regarding price and spreading of their new shock trudge. CMIs flip ones lid poses a terror of substitution to asbestos pad throwrs. Asbestos pad makers are small and name fragmented competition that make entry into the market attractive. CMIs pursuit of patents (domestic and international) resulting hamper other curled admixture firms from entering the market and asbestos pad makers from infringing on the new technology. CMI will be able to mutation easily by deepen existing capabilities with updated tooling.

Access to extensive customers and retailers appears to present few problems. potential customers are already pressuring CMI for an answer. Risks let in becoming gradually more(prenominal) dependent on cushion pad business as their Slip-Seal revenues decline, elevating the barrier to exit. Additionally, poise suppliers burn not wield spendthrift king over CMI as long as marque is plentiful and relatively low cost as a raw material. Buyer power would be a staunch force for CMI pads as customers gain ground understanding of their value proposition. The macro instruction environmental forces in the policy-making/legal arena hedge growing health concerns more or less asbestos exposure threatened asbestos pad manufacturers (http://www.healthdangers.com)....If you want to get a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper