Marketing Plan for development of Multi-Cultural Calendar.

TABLE OF CONTENTS 1.0 executive Summary 2.0 Situational Analysis (from manufacturing perspective) 2.1 Costs 2.2 Profits 2.3 Competitors 2.4 Macro environ manpowert swop summary 2.5 securities industry place demographics 2.6 merchandise needs 2.7 Market trends 2.8 Market growth 2.9 SWOTT analysis 2.9.1 Strengths 2.9.2 Weaknesses 2.9.3 Opportunities 2.9.4 Threats 2.9.5 Trends 3.0 Marketing Strategy 3.1 fiscal plan 3.2 Market objective 3.3 Target market 3.4 Segmentation 3.5 Differentiation 3.6 Positioning 3.7 Market research 4.0 harvest life cycle 5.0 Distribution 5.1 production features/specifications 5.1.1Specification 5.1.2 Packaging 5.1.3 Branding 5.1.4 Attributes 5.1.5 Benefits 6.0 Pricing Strategy 6.1 Market strategy for distribution and promotion 6.1.1 initial hold strategy 6.1.2 After January 03 pricing strategies 6.2 intercommunicate profit and loss statement 6.3 Controls 6.3.1 How go out you monitor progress 7.0 Recommendations Appendix A Appendix B 1.0 Executive Summary Shades of Seattle (Shades) is a high quality, upmarket big-ticket(prenominal) new form of schedule. Its etymon of contrastive ethnic college large female modeling in their Seattle backyards, so to speak, is new to the calendar market. It likewise differs from other calendars by the way it is marketed. It is in barbershops not Barnes and Noble.

Its rate market of men from all ethnic accents from succession xviii to thirty aliveness in Seattle makes the marketing strategy much creative. This calendar get out be sold on armed forces bases with the models signing the calendars. justify parties are excessively planed victimisation the media to abet the calendar. These calendars will also be seen where the target market is such as urban clothing stores, universities, airports and record stores. 2.0 Situational Analysis As cartridge clip has passed, ethical code alteration has become more and more evident. Meaning, people of different nationalities, background and heritages have become friends and are living in the similar regions, cities and neighborhoods. This is not the case in just wiz area... If you unavoidableness to get a wax essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper