Starbucks Strategic Plan

University of Phoenix Table of Contents Executive Summary Starbucks is the worldwide market leader in the cocoa market, with more than 16,850 java shops in more than 50 countries, (Hoovers 2011, Starbucks, 2011). However, despite the - $10.71B in sales and its annual growth rate of 9.4 percent, the caller-up faces a public figure of challenges, which includes an increasing level of competition and economic climate. The news report publisher will provide an overview of the issues and identify several contrastive strategies that tail end be used by the company to address them. This paper will also distinguish between strategy and tactics, suffice an environmental analysis, apply strategic weft to achieve long objectives, identify critical success factors for mean implementation, and grand strategies planning and selection. Finally, this paper evaluates Starbucks organizational strengths and weaknesses for meeting long-term objectives in the nigh 5 years. Company Background Starbucks fraternity (Starbucks) is a publically traded company on the NASDAQ and the number star specialty coffee retailer in the world, (Hoovers - Starbucks, 2011).

Since 1971, Starbucks has been roasting the highest musical note Arabica coffee in the world. Globally, the company has a wide telescope of branded consumer products outside(a) of its retail stores, which include Starbucks, Seattles Best Coffee, Tazo teas and Frappuccino, (ReportLinker, 2011). Starbucks operates in the united States, the Asia Pacific regi on, Greater China (China, Hong Kong, Macau a! nd Taiwan), the Europe Middle eastbound Africa (EMEA) region, and Latin America. The company is headquartered in Seattle, Washington, and employs about 142,000 people, (Starbucks, 2011). Vision rehearsal The companys slew is to become national company with values and steer principles that employees could be proud of, (Starbucks Vision, 2004, para 3). Mission Statement Starbucks kick is to to shake and nurture the human spirit - wizard person, one loving cup and one neighborhood... If you want to get a full essay, rescript it on our website: OrderCustomPaper.com

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