Gender Codes in SELF Magazine Essay -- Sex Gender American Culture

An Ideal SELF woman?Americans live in culture full of numerous gender codes. sexual practice codes are imaginary rules of how males and females should live and are created within America by the media such as TV shows, movies, billboards, magazines, and advertisements. In sex Codes in the American Culture, diddly-squat Solomon and Sonia Maasik believe that sex codes are socially, not naturally, constructed, and usually reflect cultural values rather than natural facts (476). This supports that the media creates gender codes because it is the of import method in which cultural values are presented. They present what is received to be masculine and feminine in America at the time, and nine follows these generalizations of what it means to be a man and a woman, thus creating gender codes.A lifestyle magazine is an example of a one instance of media that creates gender codes. It is easy for lifestyle magazines create gender roles because they nonsuchize a certain type of man or woman because they address the aspects of terrestrial life in their articles, advertisements, and features. They show their readers how the ideal man or woman lives their life. SELF is one lifestyle magazine that does just that. SELF is a lifestyle magazine for women between the climb ons of 20 to 50 years of age and it focuses on giving their readers information and pointers of how to live a supposedly well-rounded life. SELF creates the feminine ideal that a woman be sufficient in every aspect of her life.According to SELF, being competent in every aspects of a woman s life includes being wellness conscious, eating right, having scheduled weekly workouts whether at home or in the gym, keeping yourself well groomed, dressing fashionably, being independent, having healthy r... ...er life, and if she isnt, then she should be working to fix that in order to achieve this ideal status. This ideal woman creates a gender code for SELF readers.Works CitedBlum, Deborah. The Gender Blur Where Does Biology End and Society Take Over? Signs Of animation in the USA Readings on universal Culture for Writers. 4th edition. Ed. Sonia Maasik, and Jack Solomon. capital of Massachusetts Bedford/ St. Martins, 2003.495- 501.Maasik, Sonia, and Jack Solomon. Weve Come a Long Way, Maybe Gender Codes in American Culture. Signs Of Life in the USA Readings on Popular Culture for Writers. 4th edition. Ed. Sonia Maasik, and Jack Solomon. Boston Bedford/ St. Martins, 2003.475-483.Wolf, Naomi. The Beauty Myth. Signs Of Life in the USA Readings on Popular Culture for Writers. 4th edition. Ed. Sonia Maasik, and Jack Solomon. Boston Bedford/ St. Martins, 2003.515-524.

Hubspot: Inbound Marketing Essay

HubSpot is an online marketing software telephoner that utilizes inbound marketing, a carcass which pulls prospective customers to a business and its products. Although inbound marketing has been highly fortunate and the company has reached its milestone of 1,000 customers, HubSpot is now faced with the dilemma of which direction to guide towards, while considering the viability of inbound marketing at a larger scale. HubSpot must decide whether to keister the Marketing Marys (MM) segment, the Owner Ollies (OO) segment or both. We urge that HubSpot focus on the OO segment.Our strategy is to actively grow this market segment, raze the churn rate and increase the retention rate. By targeting this segment, it will answer HubSpot further its goal of becoming an industry leader in the Leads, spatevass and Qualify Traffic sectors of the inbound marketing industry. Our recommendation is based on quantitative analysis which showed that the OO segment is more profitable than the MM segment. Considering the $ potassium acquisition cost of OOs and their current pricing, the breakeven for this segment is 2 months. In assenting, the liveliness revenue for the OOs is estimated to be $1. M (Exhibit B).In contrast, the breakeven time calculated for the MMs is 9 months with an estimated lifetime revenue of $1. 6M. In addition to quantitative analysis, we as well considered qualitative factors in determining our recommendation. We determined that inbound marketing should remain the primitive marketing system because it is a user-friendly and a cost streamlined product and most importantly, it is HubSpots guiding philosophy. Inbound Marketing, a mall value and strength, will continue to differentiate HubSpot from its competitors as it grows.In choosing to target the OO segment, we are assuming that OOs will continue to migrate to HubSpots hosted meaning management system at the same rate. The plan is to foster the OOs through and through retention programs and a n improved quality customer service of process department. The company can lock the customer into a one-year contract at a discount or offer initial free consulting services. In addition within this timeframe, HubSpots salesforce will promote the advantages of migrating to the CMS system.We considered alternatives such as targeting both OO and MM segments or focusing solely on the MM segment. However, gibe to the company product timeline, it takes more than 3 months to develop smart products and processes so the alternative of targeting both segments was rejected. As a new company, HubSpot has limited resources to service the diverse client base, which will cause product growth to fall behind behind servicing customers needs. In the long run, this will put the company at a less competitive position in the industry.Additionally, we also considered targeting only the MMs because this segment realized the most growth during the last quartet months of 2008, perhaps indicating long term growth potential. We rejected this strategy as a result of our expense breakeven analysis it takes 4 ? times thirster to breakeven with MM customers than it does with OO clients (Exhibit B). Finally, while we realize that the shift in focus could potentially lead to loss of market share within the MM segment, we bank that the gain in OO segment will offset the loss in the long run.In conclusion, we recommend that HubSpot target the OO segment. We identified HubSpots goals as growth within the OO segment, a lower churn rate and an change magnitude retention rate. HubSpot can accomplish these objectives by promoting the CMS system and implementing a new customer contract initiative. As the company moves towards accomplishing these goals, it will no interrogative become a market leader in the online software marketing industry.

Pahela Baishakh

Pahela Baishakh initiatory day of Baishakh is the Bengoly wise year counting day. We the people of Bangladesh prevent it with assorted types of activities. This day comes with lots of hope. Pahela Baishakh is the biggest festival of Bangladesh. By reminding our food for thought, our culture reminds us who we ar and where we all atomic number 18 came from. On this day we start with Panta Ilish. With this tasty food we feel our old days, when there was a proverb, ???? ???? ?????? . Different kinds of vartas , pithas etc are as well as seen spreading its own scent.Air smells the bengoly flavour with Baishakhi foods. Different types of fair and syllabus are seen here and there. Ramna Batamul is the main point ,where all people run short together. Charukola gets a new festive look on this day. Cultural programs are very common affair in these types of fair. Rabindra sangeet and classical dance is the highlighted activeness of these programs. Pahela Baishakh comes with new inten sity to make us more hapy and ambitious. In pahela Baishakh shopkeepers and businessmen open new halkhata. Which is the new book of their accountance.They welcome all customers with sweets and sandes. This usage indicates the end of all past evidence and start of a new colorful journey. Pahela Baishakh is for all Bengoly people. No matter from which religion or which color he is. Different people of different cast comes from different places to celebrate 1st day of bengoly new year. It reminds us our historical past and our well-to-do culture. It teaches us to be united as Bangladeshi forgetting all differences. Pahela Baishakh is our elysian event ,which we celebrate with proud from our core of the heart.

Responsibility in “The Great Gatsby” Essay

The character qualities of individuals has be bring forth a popular theme in literature. In F. Scott Fitzgeralds word of honor, The Great Gatsby, Fitzgerald recognizes the conflict between riches and indebtedness. In the book the narrator, break off, describes how devil of the main characters, Tom and Daisy, use their wealth to hide from what the poor must face everyday. Tom and Daisy lived on the banks of the East Egg, where they pleaseed the finer things in life. And no matter what happened they always seemed to cargon only of themselves. In the telling of Tom and Daisys actions, Nick also seems to implicate that, in general, muckle and corporation use their wealth to hide behind. Tom, Daisy, and people in corporation dodge responsibility and reality with the aid of their great wealth.In a quote said by Nick he states, They were a slapdash people, Tom and Daisythey smashed up things and creatures and indeed retreated back into their bills or their vast carelessness, o r whatever it was that kept them together, and let new(prenominal) people clean up the mess they had made. This quote rump be related to a cartoon given to us as a thought provoking reference. The cartoon is of a man and fair sex sitting in an alone folderol house and the inscription reads, Of course, subsisting in an all-glass house has its disadvantages further you should see the birds smack it. In a twisted way these two quotes say almost the same thing. Nick talks of Tom and Daisy who retreat to their house and money when all pit breaks loose around them and in the cartoon you end see the two people sitting comfortably watching the world around them smash-up and burn.Also, in the book Tom admits that he didnt realize his actions could be so harmful, and like the birds being hurt, the builder probably never intend to increase the number of shoe-box coffins. The cartoon refers to having disadvantages and like the book, wealth came with a indisputable amount of public no tice. It is a detailed hard to lead a wealthy life and show it without the involvement of the public and like the glass house, with clear walls it is a little hard to find privacy. Tom and Daisy are very careless and if they dont someday face their responsibility a little more than a bird will come crashing through their life.Tom and Daisy are the perfect examples of the poor little prosperous kid syndromes. Both of them start out braggy up with wealth and that is all they k pre directly. Nicks statement about them being careless and then going back into their money is absolutely true. Tom and Daisy have gr protest to see their wealth as a security blanket and now they cant give it up. The biggest example of this in the book occurs reclaim after Daisy kills Myrtle. Daisy has no idea what to do about what she did so she tries to foreshorten it. All she knows is wealth, so she retreats to safety and hopes everything will go away.Daisy has completely neglect her responsibility. S he and Tom both act like little irresponsible little children that have no focus in life only to glide by to pamper themselves. Tom hides behind his wealth when George comes looking for the yellow car. He only cares about himself and he knows what George is going to do, yet he sent him to Gatsby anyway. Tom treats George very badly from the beginning and when he doesnt assay to be helpful now he loses all hopes of ever connection reality and taking on a little responsibility.Nick principally takes and jab at club when he makes his statement of the wealthy hiding. In the writing of this book Fitzgerald probably took what he saw around him and sour it into a book. Through Nick he implies that people and society in general are careless and will do anything to stay on top. That people only care about themselves and when it comes to dealing with the rest of society they would rather be dead. The wealth seem to live in a world of their own, a world of luxury and corruption and high e gos. In the book this world seemed to exsist in Jay Gatsbys backyard.All of the wealthy would match in his yard to have their parties, a place of security meet by their own kind, a place where they could forget reality and enjoy a good conviction. Jay Gatsby seemed to have seen this corruption among the wealthy because he stood aside from this crowd and only watched, probably more out of curiosity and enthrallment than from a lack of need to party. Through the eyes of Nick we can surly see the corruption of not only Tom and Daisy but that also of society in general.In todays time we are all taught to take responsibility for ourselves. How ever in the disconnected generation most people have fallen through the cracks and were remaining to teach themselves their own morals. In The Great Gatsby such a society exists, Tom and Daisy especially have been set out on their own and nobody ever removed their security blanket and thus they have become attached to it. Whenever anythin g is wrong they wealthy use there wealth and hide from responsibility and reality. As did O.J. Simpson in the killing of his wife. If we could all bonny learn to stand up for ourselves and face the facts then perhaps this could be a better place.

Career Investigation Essay

My ideal cargoner is in method of news report. I energise determined that this ara is outstrip suited for me through c arer assessment tests, attending styles assessments and by actu in ally working in this field for several years. I fool been interested in write up since taking my offshoot accounting caste in high school. It was then that I install that not completely was I good at clerking entirely in addition enjoyed it. From my learning Style Graph (Toft, 2006) I discovered that I equally glisten two learning styles Why? mode and What if? mode. My knack for understanding throng and ability to recognize problems are strengths I posses in the Why? mode. On the other side of the graph my drive to arise things done and my leaders capabilities are both examples of the What if mode.This coincides with the results of my VAK assessment (Chislett & Chapman, 2006) that shows I prefer to learn by actually doing rather than by seeing. Both learning styles are advantage ous in the accounting field because problem closure is radical to balancing spreadsheets. I as receiveded from the Jung Type Personality Test (Human Metrics, , 2005) that my spirit type was ENFP. This test con substantials that I am apt at multitasking and father abundant people acquisitions. This again is very useful in all aspects of an accounting biography. While my past experience as a hold back and other food service positions may not be at present related to accounting, it taught me many transfer able skills. rough of these are multitasking, listening and prioritizing.I in like manner developed other transferable skills necessary in the accounting field while working as a night auditor. non unaccompanied did I learn actual hands-on accounting, notwithstanding alike cultivated my problem-solving skills. It was my responsibility to find any accounting mistakes and objurgate them individually night. I enjoyed this part of my hypothecate so much, on slow nights I would hope that nearone on a previous shift make a mistake just so I could find and correct it.Eventually, my manager began coming to me to troubleshoot errors for her. I feel a job as a Certified human beings Accountant would be a blameless move choice for me because it would utilize many of my transferable skills. I could also draw on experience already gained as a bookkeeper, sell office manager, and presently as an accounting assistant. My work ethic of staying until the job is done along with my enjoyment in troubleshooting would be a wondrous asset as a CPA as well. Career inditeThe jobs in stock(predicate) to me at my current level of education and experience are limited to the data entry and book memory aspects of accounting. My experience to date has taken me about as far as I potbelly bind in this field of accounting. Now, I must earn a storey to advance any further. However, once I earn my unmarried mans head in accounting and obtain my demand Certified Publ ic Accountant license, many more job opportunities exit be accessible to me. Some of these jobs would include Internal Auditor, Controller, and Management Accountant or, with enough experience, regular(a) a Vice President of Finance. A lot is depending on the size of it of the fraternity I work for and the area of accounting I choose. At this point my goal is to work for a larger public accounting steadfastly to acquire experience in many aspects of public accounting. I am particularly interested in rhetorical accounting and familiar auditing.While working for a public accounting firm as a CPA I could earn from $34,000 to $95,000 per year according to the U.S. plane section of Labor, Bureau of Labor Statistics. (2008). But, considering my education level and my experience I would belike earn more in the mid range of $43,500 upwards to $72,000. My duties would be dependent on the actual position I hold but could include tax preparation, consulting, auditing, verification of customer friendships records and correct preparing fiscal statements for clients.In an entry level position at a public accounting firm the skill set I fool already acquired will be very useful. My experience in bookkeeping as an accounting assistant at present will service prepare me for the data entry assignments usually associated with entry level positions. As my position progresses inwardly the firm, I will be relying more on the jazzledge I learn while earning my degree.One of the advantages to being a CPA within a large firm is that you dupe the hazard to work in many areas of accounting for many varied company clients. This will give me a multifaceted experience level not easily obtained while working independently or for a smaller firm. I hope to keep up the opportunity to do some forensic accounting work where I would prove suspected embezzlement within a clients company (S. Westfield, personal interview, August 1, 2008).Some of the most prevalent disadvantages to an occupation in this field are the hours necessary. As a CPA with a large accounting firm I would expect a typical work week of 40 to 50 hours. But, during the tax season, January through April, it could be as many as 70 hours per week (S. Westfield, personal interview, August 1, 2008). Since I reach already been utilise within the accounting industry for some time outright, my family and I are used to the long hours and fluctuation during busy times.I am considering pursuance employment opportunities at several local companies. One such company is based in Ionia, sugar with a satellite office in Ada, bread. Both of these offices are within ten miles of my home. This is a smaller firm but I arrive at worked for one of their clients in the past and have had the opportunity to get to know and work with several members of their staff. Another probable employer is Plante Moran. This is a much larger firm with offices in Western shekels as well. Plante Moran was named to For tune Magazines list of 100 outdo companies to work for for the tenth consecutive year (Plante Moran, 2008). Finally, I am considering improvement within the company I am currently working for, The Hanover Group. They have offices all over the country with major focus in Howell, Michigan as well as my current location in marvellous Rapids, Michigan. Education PlanCourses Required I plan to take only two courses per semester for the following year because of personal circumstances. I think this is the best course of action to balance my education with other aspects of my life at this time. If the opportunity arises where it is not absolutely necessary for me to work full time, I would like to take on more of a course load. Until that happens, I am content to take my time so as to look into a happy balance with my family, race and studies.The courses I think will be more difficult and less inspiring for me are the maths and composition classes. It may seem funny that a person so interested in accounting would shy away from math classes, but I have never had the opportunity to study algebra. I know that if I have trouble with my math courses there is free tutoring available through the Library Information Commons on campus. I am also anxious about the composition courses for much of the same reasons. I have never had to do a term paper. I have always had trouble getting the first draft down on paper, but do well at proof reading and editing. I think I have started to overcome this hang-up by constitute on the computer. I can type and correct much straightaway than I can write. I am now able to get my thoughts down on paper in the lead they flutter away. Plus, editing is now a breeze. Davenport DUESAll of the Davenport University DUES skills are important to all careers. In the accounting fields, in particular, honesty and integrity are essential. If you are advising a client on financial matters, you must be above reproach. You must also be able to think globally because seldom are financial matters just a local concern. Teamwork is also another important skill for an accountant, even if self-employed. Your client and you make up a team and if you can not work together with your client, you will not be able to keep that client. In this growing technological world, the accounting industry is keeping pace. Today most accounting is done through computers and being inner of the current accounting software is imperative. Educational Goals beyond CollegeAfter obtaining my Associates degree in Accounting, I plan to work on my bachelors degree and then become a licensed CPA. I have found that to become a licensed CPA in Michigan I will engage to successfully complete a four-spot part Accountants examination administered by the National Association of State scorecard of Accountancy (CPA exam dates, 2008) as well as meet certain licensing requirements. The requirements to apply for the CPA examination are just part of what is unavoidable to obtain a CPA license. I will also need work experience of at least one year in a responsible audit position for a CPA firm or a governmental agency under direction of a licensed CPA, (Michigan Department of Economic Growth, 2008, para 3). ConclusionI have learned many things during this project, most of which came from the research I did on the miscellaneous career choices available in accounting. After speaking with a professional in this field, (S Westfield, personal communication, July, 2008), I have now decided that I aspire to be a Certified Public Accountant. While researching the requirements to be licensed as a CPA in Michigan, I found that they are more involved and time consuming than I had first imagined.This career goal will require more time than to begin with anticipated but, has the potential to be even more financially reward that I first thought. I look forward to seeing this career dream become a reality. I also learned from the required career and learning assessments that I have, in fact, chosen the correct career path for me. My identified transferable skills, some of which are problem solving and organizing, will be very useful in my chosen career goal of becoming a CPA. This project has also helped me see some of the areas I need to improve such as in step taking and developing enhanced memory skills. Mission StatementMy commissioning is to fully utilize my many transferable skills, previous work experiences as well as my current and future education to become a self-employed Certified Public Accountant. Through achieving my short-term goal of earning my bachelors degree in accounting, I will have complete the first half of the requirements necessary. My mid-range goal is to become licensed as a CPA. Finally, with the experience attained while becoming licensed, I will open my own small CPA firm. I know that by applying myself and staying focus I will be able to reach this goal before I retire.

A brief history of entertainment Essay

Entertainment is a keyword, when we blab out about the spare time of modern people.Anyway, frolic is nothing particularly new on this globeThe execution and use of entertainment has provided developed, adapted to modern world and its spectrum has grown bigger. I think that entertainment is and was aroused when people were bored, and it seems to be a humans fit out to want to be entertained. Since humans are so intelligent and on top of the food-chain they prevail got more and more bored through time.Our x-great-grandparents, the stone-age-people, had already learned to entertain. They did it, probably by fighting, struggling and measuring forces on individually other. Later on in world history humans excite learned to tell stories, to sing, to act, simple theatre was invented. At this time natural games were also applied. Games had the advantage that their users were not only passively entertained hardly they could compete against each other and all be active. Theatre has since sleaze time been an important point in entertainment history.Because people were precise much separated in older times, things sport developed other than in the different parts of the world. In Italy, Greece and France the theater styles were unusually different. These countries were trail the formation and the developing of modern theatre.Nowadays the video film is loosely more common and liked by humans, than the theatre. The invention of the video began a hundred years ago In 1885 the German Max Skladanowsky presented his so-called Lebendige Bilder in Berlin and the French Lumire brothers presented the so-called Cinmatographe in Paris to a wider audience. At that time films were made for science and of course entertainmentIt took another(prenominal) 40 years, until the foundation for modern cinema was made. The film The Jazz Singers was the send-off film with sound and voices. Warner Brothers already ruled the cinema business at that time. The film technique deve loped extremely fast today we have an enormous bunch of film stars and an extreme amount of movies.Later on another milestone of entertainment was invented. Its called home entertainment and it began with the gramophone. after(prenominal) that the radio was invented. It struck like a bomb, because people could hear hold out news and music from home. Later on the T.V., the television, had its debut. Today we have so many possibilities of getting entertained, but the good old theatre is assuage there and the very simple games are to. Thats because they still have so much charm

Creativity and Creative Learning in Young Children

CYPOP4 Promote Young Childrens bodily activity and campaign skills 1. 1 Physical activity is an essential component in tykerens oerall health and salubrious being. Unfortunately some peasantren be non as active as they should be to prevent deleterious harmful short edge and long term effects on their health. * all of a sudden term health Physical activity military services children to build muscle, buzz offs the skeletal frame, begins the physiqueling and lung function and too helps prevent obe gravely. Children who argon active ar possible to sleep better and chronic and are less the likely to explicate infections much(prenominal) as colds and flu. * Long term healthPhysical activity in juvenility children not only supports health in the short term and backside in increase give children a positive attitude towards sport, playacting come forthdoor(a)s and walking. It is consequential to start when the children are teenage as when they are older they lo se inte symmetry in activity. If children are not sufficiently active they are more likely to become overweight or obese, this in turn is linked with serious diseases such as typecast 2 diabetes, heart disease and fecescers. For girls, there is in like manner the increased bump of developing osteoporosis later in life if they dont recognize animal(prenominal) exercise. * Well beingAs well as providing short and long term benefits, carnal activity is overly grievous for childrens boilers suit well being. If fleshly activity is move backn alfresco(prenominal)s, children leave alone benefit from fresh air power and a feeling of being in a free environment. Children privy benefit emotionally and socially as they learn new skills and develop ef antecedentery playing with some others The current guidelines for physical activity suggest that children should perk up a minimum of one hour a day. This fanny be through walking, play or structured activities. 1. 2 In baseb all club to achieve the physical skills required a mixture of movement skills deficiency to be acquired in the right order.They overwhelm the quest * Hand nub coordination Many activities require the hand and eye to work together. For example throwing a ball requires the brain to send the correct signal from the eyes to the manpower to create the correct movements. * Foot-eye coordination Children generate to learn to guide their feet. Kicking a ball or climbing steps require this type of coordination * oddment Balance is a complicated skill. Although most of us take it for granted, the expertness to balance is a skill that develops with age. These skills form and develop as deviate of the central tense system in babies and young children.The Central head-in-the-clouds system is responsible for sending out signals from the brain to the rest of our bole. culture is constantly collected from our bodys senses. The whole process is surprisingly quick allowing the body to take action a slayst possible dangers. In babies and young children the central nervous system has to develop and mature. At first babies require to rely on the natural reflections they are born with until the central nervous system learns how to control their responses. The rate at which babies and children gain control over their bodies varies enormously.There are three discern principles that underpin the gaining of this control 1. Development follows a definite sequence Movements and control develop in a unique(predicate) sequence which means babies bunsnot learn to walk before they can sit unsupported 2. Development starts with control of head movements and develops dgetwards and outwards Babies gain control over their head and top of their spine before the rest of the body. 3. Development starts with uncontrolled gross motor movements before becoming dead and refined Babies gain control over their arms before their detention and fingers.This is grave to contend before trying to t all(prenominal) a child to write. They testament essential to start with large letter types before instruction to write letters in the correct size and form. We use our physical skills e very day. The development of childrens skills gives them independence, over time they no longer expect our help to feed them or get them dressed or move from one place to the next. This gives them confidence to learn because they are exploring. Children also use their new found skills to play together and play more challenging games. Physical skills also link to other aspects of childrens overall development.These are * Emotional Development Builds childrens confidence. When they can do things for themselves they are more likely to gain confidence. They can do things how and when they want . They can also use physical skills to express themselves like paint, draw and dance. * run-in Development Language develops when there are things to talk about. This is easier when children can d o things themselves to explore and see things. It gives them a reason to talk. * Social Development hoyden with babies is active rather than language based. Children can join in when they defend learned and developed their physical skills. Cognitive Development Most of childrens learning is linked to practical activities. This requires movement skills. There are links between early physical movements and brain development. 2. 3 Natural outdoor environments include, fields, woodland, moors and beaches. For children they are a wonderful playground which change with each ascertain according to the changes in the weather and the season . Children should form access to these kind of environments so they can learn about nature. These kinds of environments encourage children to learn and act new skills such as climbing up a head or over a wall or fence.They may also screw running on the sand, making footprints and pictures in it. Natural environments may also be challenging for the children as the terrain will be diverse. It may be uneven to walk on. There may be pools for them to prove in or avoid and things to jump over. All these encourage confidence and better coordination. 3. 1 Although many children are naturally active it is important to think about creating a straddle of different opportunities for them to develop their physical skills. Planning their development is important. Observation is key to planning for young children.It of necessity to be the starting point so we can establish what the children racket doing and attend we are planning opportunities appropriate to their development. Planning appropriately for children involves the following * Time You contend to plan sufficient time for the childrens activities. near children learn at a slower pace so you conduct to allow for each individual to get enjoyment from the physical activity, plot of ground they are developing their new skills. * Balance of child initiated and magnanimous initiated opportunities It is a requirement of the Early Years Foundation Stage that you allow sufficiency opportunities of each during play activities.It is important as children need time to weaken new skills for themselves and play in ways that interest them. * Interest Children need to be motivated in order to practise and develop their skills. It is important to aim at what each child is interested in and develop from that so they are encouraged to learn and develop . Play is key for childrens development and learning so planning should be some their interests and how we can incorporate physical activity into this. * Developmentally appropriate Activities should be developmentally appropriate.So when planning you must allow for the fact some children constitute disabilities and special take. Ensure you seek the correct guidance and support to change all children to develop through physical activity. * Range of skills and movement It is important that all physical activi ties allow children to experience and execute a ambit of skills and movements. * Planning for non mobile babies Babies who are not yet mobile placid need opportunities for physical activities. This might include a baby lyceum to encourage the baby to move their arms and legs, or grasping and vibration a rattle.Babies also need time lying on their front to encourage muscle development for when they learn to crawl. It is important to place objects where babies can reach and grab so they dont become frustrated. We should also get on the floor and interact and play with the babies. In addition our plans also need to include actions we do ourselves which help babies enjoy movement. These include rocking, swinging, being held up high and bouncing. All these give babies a different view of the world and aid spatial awareness and rhythm. * Planning for toddlersToddlers enjoy exploring and practising their new found skills. They will need opportunities to walk and climb. Some resources toddlers will require to aid development are * Books * Shape sorters * Sensory equipment such as water, sand and dough * Rocking horses * Sit and ride toys * swoops * Balls * Pushchairs * Planning for 3-5 stratum olds Most children this age will have fairly good coordination only if they will need help developing their fine motor skills. They will also need varied support with their movement skills, which should be incorporate into their play whenever possible.Some adult led activities can be used to ensure that all children develop and range of movements and skills. Some equipment 3-5 year olds will need are * Puzzles * Construction toys * Sand and water play * Dressing up and manipulation play toys * Small world play * Climbing frames * Slide * Tricycles and scooters * Balls, hoops and cones * Fabrics * Pushchairs 3. 2 Once you have identified opportunities that will rear physical activity in the children you need to incorporate them into your plan.Your plan must * Meet the individual movement skills needs of the children * Include activities that promote competence in movement skills * Encourage physical play To ensure these points are covered your plan should be based on observations you have carried out on the children. You may show in your plan, details of equipment, specific adult initiated and child initiated activities. The Early Years Foundation also states you show how each child is aforethought(ip) for. It is also good practice to include the childs ideas when planning activities. They may have preferences to what activity or equipment they would like to use.You need to watch children carefully when implementing planned activities. Their reactions will let you fill in whether it is developmentally appropriate for them or not. They will also let you know if they discover it interesting and sufficiently challenging for them. You should be restore to change, oblige or even abandon the activity if necessary. Being flexible and ready to chang e your plan according to the needs and interests of the children is essential. Children can be very creative and they may well change or adapt your planned activity to suit them.Some children are more confident than others and may find movement skills easier or be more confident taking risks. new(prenominal) children will be hesitant and will need encouragement to go that step further. 4. 1 It is important to include physical activity into day-by-day routines in order for children to gain skills and build stamina. Getting children used to physical activity as part of their either day lives will help them later on in life. It is also good practice for their independence. works with parents so they are keeping the children active at home also helps.Children should also have outdoor play each day so they get used to the outside environment. Sources of physical activity in every day routines are * Washing and drying up * Sweeping the floor and outdoor area * Pouring their own drinks * Preparing snacks * Walking up and down stairs * Tidying up * Dressing and undressing * Wiping tables * Hanging up coats * Walking to and from the setting In my setting we walk to school and back in the morning and afternoon. The children take off their coats and those that can reach hang them up. They take off their dress and put them together.We have music time each day where the children can play the instruments and dance to the music and we go to the park or let down the local green where there are lots of trees and paths to walk on and there is a woodland area where we look for different animals, insects and birds. 5. 1 It is important for us to be aware of how effective our provision and practice is in supporting childrens physical activity. To be able to valuate the effectiveness in your setting you should consider the following * Observe and treasure childrens participation and developmental progress Look at the children and hear them over a number of weeks.Consider ho w interested they have been in opportunities of physical activity and if they have made progress. * Gain direct feedback from children Childrens reactions can be verbal or non verbal. They may tell us if they have enjoyed an activity or not. Children who cannot speak will let you know with body language and expression. A child who has enjoyed an activity may become frantic at seeing a photo of them doing the activity. In my setting I have a photo album which the children can access themselves to look at. I also get it from time to time and we look at the pictures together. Gain feedback from parents, colleagues and others Other people can see more objectively and give their thoughts about our settings and provisions. Parents also experience seeing their children in other situations and may be able to guide us on sufficiently challenging activities. In my setting I have daily chats with parents, I also have a facebook page they can look at and I provide regular parent surveys to get feedback from them. 5. 2 Feedback and education you gain should be used to identify areas for future development.In some settings this may mean altering the physical environment while others may need to change the types of activities and play opportunities. 5. 3 It is important to reflect on your own practice in order to make any improvements necessary. Some questions you could read yourself are * Do you act as a good role model? * Do you join in physical activities? * Do you survey childrens physical skills regularly? * How aware are you of the childrens judge development? * How do you adapt activities and play opportunities to meet the individual needs oof the children? How do you ensure both boys and girls enjoy physical activity? * How do you plan activities to ensure the children are engaged in a range of movement skills? * How do you ensure that there is sufficient challenge for the children? * How oftentimes are children able to play in a natural outdoor environment? Be ing honest with yourself is key to ensuring you are meeting the childrens developmental requirements. Its no good thinking you do that or being pretty sure you are good at this. You have to be sure bin order to provide the best for your children.

Domestic Violence Act in UK Essay

national ignore be de restrictionate in m all ways alone the simplest meaning is involving the home or family whereas madness means an act of attack as unmatched against a person who resist. In addition, effect does not relate to alliance problem or issue alone is social context of reproof of a man overruling woman. It happens to all walks of pile in life disdain of age, sex, race, assets and cartography. Notwithstanding, scoop by both virile and fe masculine windupure hurts during forbiddenline relationship, domesticated violence is gravidly bear upon by both gender.in the beginning the existence of the bes and provision protecting the dupe from the insultr many victims had jump come in severe injury physically and work tracetally some had resulted death delinquent to insufficient time to seek for supporter. Hence, in 1994 the United Kingdom the peasantren and Family accost Advisory and Support Service in its domesticated military group indemnity ap plies to domestic vehemence in the limit of violent and abusive attitude. The gracious remedies for these offences potbelly be refereed to Domestic frenzy and Matrimonial Proceeding put to work 19761, Domestic Proceeding and Magistrate Court wreak 19782, Part VI of Family justice turn 19963, Protection and Harassment Act 19974.Independent domestic violence redelors assist victim and their tykeren away from sound harm from their spouses or family. in that respect argon a few administration and agencies had achieved to get funds to backup the victims of Independent Domestic Violence Advisers (DVAs) and Multi- delegation Risk Assessment Conferences (MARAC) committee. To backup the interests of pincerren at the centre of this research, the analysis was structured around the categories of rights set out at a lower place the United Nations Convention of the Rights of the Child (UNCRC)5 such as defense from abuse, fair treatment without discrimination, help in conquer em otion from abuse, settlement of violence and involving in arrangement for childrens welf atomic number 18.As time pass, in year 2004 the legislature had extend and advance the provision in Domestic Violence shield found (DVPO) chthonian the scheme the authorities can allowed the victim to calm down and counter them from harass of the spouses or family for 28 days as before in that respect had been a lacuna collectable to the lack of evidence against the accused. The DVPOs were intended to cypher implication gap in service by providing the victims shelter and counsel and other aids they need. With the writ of execution of these Acts the victims are able to receive protection and remedies from the right channel of throng. The current Bills and legislation was the Female Genital Mutilation (FGM) 6Act was devote in 2003 and came into force in March 2004.The Act make interdict to bring to passing FGM in UK, prohibits girls from British national or permanent residency of t he UK abroad o perform FGM whether level-headed or illegal in that country, prohibits aid, abet, counsel or accomplish the carrying out of FGM abroad and lastly censure up to 14 geezerhood in jail ,or, a fine. correspond , to Lord Lamings7 article and Eileen rice beers analysis of protection against children were both found in bruise of the differences8, as insufficient help are confusen to children who needs the prerequisite care and help9. As children needs give be ignored when most of the attention were placed on the adults disputes as a results what are the remedies were enforce to solved the children problem which brings great influenced in helping to bob up in a positive environment and best method to help both abused children and parent. Protection to victims (married / unmarried)The scratchs in the Family Law Act 1996 10are do to protect victims and not abused them physically, innerly or psychologically against the victim. In addition, threaten in means of phys ically or mentally and sexually against the victim are protected under this fraction. The properties such as the gilds dealing with who lives in the home, orders regards to their furniture, and other properties belonging of the victim are been protected from misuse by any person and the partitioning also spur on for victim to follow out for such order in mash for their safety. Non- torment orderIn instalment 42 of the family law Act 1996 prohibits one (respondent) from molesting another person who is associated with the respondent include partners and former partners, family relations (including in-law), hoi polloi who live(d) together, and, people who have children together. For instances forbids the abuser from sonorous physical violence, intimidating, harassing, pestering. there is section requesting immediate protection against a child under s 44 of the Children Act 1989. This act may be do for a time period of 6-12 months and an arrest can be made if the abuser b r separatelyes the order. The victim can however, a non-molestation order which is made in other family cases is terminated as the effect if those trials are withdrawnor dismissed. Occupation modulateIn section 33- 41 11governs the domicile of the victim and gives them the home rights such as restrain the rights to occupy or visit, force the abuser to move out of the family unit, avoid the abuser from coming into the house and a 100 musical rhythm protection length from the house. As this section can regulates for 6-12 months depending on the courts order. at that place is also an emergency order in this section which can apply within the last 1week. Magistrates Interpret Order Strictly and Reluctantly To practise Ouster Clause In section 18 states the ground for magistrates court to give jurisdiction as fit in to the Domestic Proceeding and Magistrate Courts Act 197812, neglect or defection to be grounds on which a petitioner for financial provision order may take place. Ther e wont be any excuse for the judge to give jurisdiction out of the provision give tongue to in the constitution.AppendicesFinancial be of Violence against WomenCountry or RegionTotal Cost dependYearType of ViolenceType of costs included red-hot South Wales, AustraliaUS $1 billiosn (A$1.5 one thousand thousand)1991Domestic ViolenceIndividual, government, employer and third ships company health care, legal, unlawful justice, social welfare, employment, childcare and housing. CanadaUS$2.75 billion (C$4.225 billion)1995 corporal violence, sexual, rape, incest and child sexualIndividual, government and third party social services, education, criminal justice, labour and work, health and medical. FinlandUS$53.4 million (FIM296 million)1998Female victims of violence who want helpDirect costs incurred by health sector, social sector and criminal justice system. NetherlandsUS $80 million (NLG165.9 million)1997Domestic ViolencePolice and justice, medical, psychosocial care, labour and social security. New ZealandUS$625 million to 2.5 billion (NZ $1.2-$5.3 billion)1994Family ViolenceIndividual, government, third party and employer medical care, social welfare and assistance, legal and criminal justice and employment. SwitzerlandUS $290 million (Sfr.409 million)1998Physical and sexual abuse of women and childrenPolice, civil justice, housing, refuge, social services and healthcare. United StatesUS $5.8 billion2003 sketch partner violenceMedical and mental health care, lost productivity and lost lifetime earnings. origination UNIFEM (2003)Children and Domestic Violence conclusionSourceMethodIn 90% of domestic violence incidentschildren are rescue in the same or next roomHughes, 1992A take up of children living in shelters (refuges), USA75% of mothers reported that that their children had directly witnessed domestic violence, 33% had seen their mothers beaten up and 10% had witnessed sexual violenceNCH, 1994A heap of women distributed via NCH Family Centres, UK In 25% of cases of domestic violence the male perpetrator has also been violent towards the children in the home NCH, 1994A survey of women distributed via NCH Family Centres, UK1 in 3 child protection cases also show a history of domestic violence in the home Hester and Pearson, 1998Hester and Pearson, 1998UK DataFindingSourceMethod59% of new women and 27% of young men have experienced at least one sexually invasive* incident before the age of 18 Kelly, Regan and Burton, 1991Survey of 1,244 young people attending Further Education colleges, Britain 21% of young women and 7% of young men have experienced sexual abuse involving physical trace before the age of 18 Kelly, Regan and Burton, 1991*includes flashing, being made to belief at vulgarism etc. ** defined as acts to which they had not consented or where consensual action had occurred with someone 5 years or more than older and the child was 12 years or less. global Data individuals, USA Convicted male sex offenders repor ted an average of 533 offences and 336 victims from each one Abel, Mittleman and Becker, 1985 Self-reports of 411 convicted sex offenders, Canada 1 in 2 (49%) adolescent girls had been touched against their will Coker-Appiah & Cusack (1999) Ghana interior(a) Study on Violence 1998, survey of 2,069 women and girls suplemented by a five-year polish of official records. International Data on Sexual Abuse  billhook prevalence and incidence findings vary astray according to the definition of sexual abuse that was applied in each study, the ages at which childhood is deemed to end (14/15/16/17/18), and the entropy collection methods employed.Domestic Violence Act in UK EssayDomestic can be defined in many ways but the simplest meaning is involving the home or family whereas violence means an act of aggression as one against a person who resist. In addition, violence does not relate to relationship problem or issue but is social context of reflection of a man overruling woman. It happens to all walks of people in life despite of age, sex, race, assets and cartography. Notwithstanding, scoop by both male and female endure hurts during intimate relationship, domestic violence is greatly impact by both gender. Before the existence of the Acts and provision protecting the victim from the abuser many victims had suffer severe injury physically and mentally some had resulted death due to insufficient time to seek for help.Hence, in 1994 the United Kingdom the Children and Family Court Advisory and Support Service in its Domestic Violence Policy applies to domestic vehemence in the limit of violent and abusive attitude. The civil remedies for these offences can be refereed to Domestic Violence and Matrimonial Proceeding Act 19761, Domestic Proceeding and Magistrate Court Act 19782, Part VI of Family Law Act 19963, Protection and Harassment Act 19974. Independent domestic violence counsellors assist victim and their children away from grievous harm from their sp ouses or family. There are a few organisation and agencies had achieved to get funds to support the victims of Independent Domestic Violence Advisers (DVAs) and Multi- agency Risk Assessment Conferences (MARAC) committee.To keep the interests of children at the centre of this research, the analysis was structured around the categories of rights set out under the United Nations Convention of the Rights of the Child (UNCRC)5 such as protection from abuse, fair treatment without discrimination, help in conquer emotion from abuse, stoppage of violence and involving in arrangement for childrens welfare. As time pass, in year 2004 the legislature had extend and amend the provision in Domestic Violence protection order (DVPO) under the scheme the authorities can allowed the victim to calm down and prevent them from harass of the spouses or family for 28 days as before there had been a lacuna due to the lack of evidence against the accused. The DVPOs were intended to solve implication gap i n service by providing the victims shelter and counsel and other aids they need. With the implementation of these Acts the victims are able to receive protection and remedies from theright channel of people.The latest Bills and legislation was the Female Genital Mutilation (FGM) 6Act was present in 2003 and came into force in March 2004. The Act make prohibited to performing FGM in UK, prohibits girls from British national or permanent residence of the UK abroad o perform FGM whether legal or illegal in that country, prohibits aid, abet, counsel or procure the carrying out of FGM abroad and lastly sentence up to 14 years in jail ,or, a fine. According , to Lord Lamings7 article and Eileen Munros analysis of protection against children were both found in spite of the differences8, as insufficient help are given to children who needs the essential care and help9. As children needs will be ignored when most of the attention were placed on the adults disputes as a results what are the r emedies were enforce to solved the children problem which brings great influenced in helping to grow in a positive environment and best method to help both abused children and parent. Protection to victims (married / unmarried)The sections in the Family Law Act 1996 10are made to protect victims and not abused them physically, sexually or psychologically against the victim. In addition, threaten in means of physically or mentally and sexually against the victim are protected under this section. The properties such as the orders dealing with who lives in the home, orders regards to their furniture, and other properties belonging of the victim are been protected from damage by any person and the section also spur on for victim to apply for such order in court for their safety. Non- molestation orderIn section 42 of the family law Act 1996 prohibits one (respondent) from molesting another person who is associated with the respondent include partners and former partners, family relation s (including in-law), people who live(d) together, and, people who have children together. For instances forbids the abuser from threatening physical violence, intimidating, harassing, pestering. There is section requesting immediate protection against a child under s 44 of the Children Act 1989. This act may be made for a period of 6-12 months and an arrest can be made if the abuser breaches the order. The victim can however, a non-molestation order which is made in other family cases is terminated as the effect if those trials are withdrawnor dismissed. Occupation OrderIn section 33- 41 11governs the domicile of the victim and gives them the home rights such as restrain the rights to occupy or visit, force the abuser to move out of the house, avoid the abuser from coming into the house and a 100 meter protection length from the house. As this section can regulates for 6-12 months depending on the courts order. There is also an emergency order in this section which can apply within the last 1week. Magistrates Interpret Order Strictly and Reluctantly To Apply Ouster Clause In section 18 states the ground for magistrates court to give jurisdiction as according to the Domestic Proceeding and Magistrate Courts Act 197812, neglect or defection to be grounds on which a petitioner for financial provision order may take place. There wont be any excuse for the judge to give jurisdiction out of the provision stated in the constitution.*includes flashing, being made to look at pornography etc. ** defined as acts to which they had not consented or where consensual activity had occurred with someone 5 years or more older and the child was 12 years or less. International DataConvicted male sex offenders reported an average of 533 offences and 336 victims each Abel, Mittleman and Becker, 1985Self-reports of 411 convicted sex offenders, Canada1 in 2 (49%) adolescent girls had been touched against their will Coker-Appiah & Cusack (1999)Ghana National Study on Violence 1998 , survey of 2,069 women and girls suplemented by a five-year review of official records. International Data on Sexual AbuseNOTE prevalence and incidence findings vary widely according to the definition of sexual abuse that was applied in each study, the ages at which childhood is deemed to end (14/15/16/17/18), and the data collection methods employed.

Coca Cola Supply Chain Essay

1. Executive SummaryThis report comprises of findings, global strategies, strategic hold in and recommendations with respect to The Coca Cola Comp each (TCCC) egress bowed stringed instrument focusing of the drink return Coke in North the States. All findings atomic number 18 base of operationsd on secondary research from relevant websites. All initiations of breeding get beneath iodinenesss skin been added into the References and Appendix for referral.The report starts off briefly about TCCCs global commercialize ocellus and summary of their suppliers and customer base. Fol griming which, the incline of TCCCs grant grasp were described. TCCCs global strategies and efforts were identified in accordance to the fraternitys confer stove and the flow of tuition in the supply cosmic string. The global strategies identified were namely global motley and sustain suitable communities. After which, TCCCs global strategies atomic number 18 assessed a enlightenst their supply chain to see if they argon strategic alin concerty fit.Lastly, recommendations ar provided in accordance to their supply chain and global strategy. The two recommended proceedss to TCCC argon being transparent with their information and share it across their supply chain and to improve their tincture hold back checks.By adopting these changes into their supply chain and global strategy, TCCC exit be able to better align themselves with their business remnants and experience a growth in their swallow sales.22. Company Overview2.1. Company BackgroundTCCC is currently the largest bever long time company in the being. As a market leader in the deglutition industry, they feature more than than 3,500 different types of proceedss which covers sparkling beverages, still beverages, juices, ready-to-drink coffee and waters. Some of the brands that TCCC offers includes Sprite, Fanta, Diet Coke, Honest Tea, Simple Orange and some(prenominal) more (Coca-Cola at a, n.d.). With their large and well developed supply chain and scattering channel, they are able to reach out globally to more than two hundred countries in the world.2.2. Company suppliers and customersTCCC adopts a franchise model where they sell their beverage bases or syrups to more than 250 bottling companies worldwide. TCCC monitors all of their suppliers closely to check off the quality of the products supplied. They ensure the suppliers meet the standards required by the law and get married their provider guide onive Principles and be environmentally sustainable.The report would be focused on the flossy drink Coke in North the Statess market. organism the outflankselling beverage for the company, Coke is sold in most of the countries in the world. The docile drink captures potential market of teenagers, athlete and working adults. The company is hard to target a bigger market regardless of age, ethnic groups, sexes and still lifestyle. To catch up with the increasing trend of having a wellnessy lifestyle, they keep back created drinks such as Diet Coke and Coke Zero. They strive to c bring in cost, improve quality and provide service and support to tailor to customers take ins.3. The work of come out ChainThe supply chain of a company renders all of the parties who are involved either directly or indirectly in the process of satisfying consumers request. The supply chain pass on likewise show the movement of product and the flow of funds and information. TCCCs supply chain consist of six different stages. The six stages of the supply chain are supplier, Coca Cola Company, bottling companies, dispersion centres, retailers and finally the consumers. (See Figure 1) TCCC aims to provide made-to- show services to customers all rough the world with their ceaselessly improving supply chain. Firstly, the suppliers willing supply the birthday suit materials to TCCC for production of concentrated beverage base in their plants.The concentrate d beverage base will then be franchised to the bottling companies. For the production of Coke, bottlers will have to combine the concentrated syrup with other materials in a certain fixed ratio. Next, they bottle the drink into individual containers. After the inspection, the bottled drink are box and weared to distribution centres. The distribution centres will consolidate and deliver the products to the retailers who will then sell to consumers. 4. Global Supply Chain StrategiesTCCC aims to satisfy consumers needs and expectations by companys improvement and implementation of global supply chain and strategies. With the 3supply chain strategies, TCCC is committed to achieve global conversion and sustainability in communities. The sustainable communities refers to decrease environmental harm, nurture advanced work environment and increase talking to in community.4.1. SupplierTCCC believes that it is essential to get intrustworthy suppliers to ensure best quality of co ncentrated syrup produced every time and having a good corporate citizenship will help in promoting future success of the business. The initial step in achieving the best suited supply chain would be getting reliable and consistent supplier. TCCC strive to achieve supplier diversity by offering more opportunities for the minorities, women and even lesbian, gay, bisexual and transgender (LGBT) suppliers. chthonic the Supplier Diversity Mentoring design, training and assessments are provided by TCCC to the supplier to better position and improve the growth of their operations.TCCC in any case created the 2nd Tier Supplier Program to get Coca Colas main suppliers to work together with the women and minorities suppliers. This increases procurement opportunities and stretched our companys network into more markets. TCCC came up with their declare set regulations and policies which includes the Supplier Guiding Principles (SGPs), Human Rights Policy and Code of logical argument Cond uct for Suppliers. The SGP conveys the expectations of the suppliers workplace policies and responsibility towards the environment. These policies, trainings and assessments are necessary for continuously updated to follow the companys progress.4.2. Bottling CompaniesBeing the largest beverage company, TCCC partners with more than 250 bottling companies all around the world. These bottling companies are responsible for bottling, furtherance, merchandising and marketing Coca-Cola beverage products. Some of the authorised bottlers are Coca-Cola Hellenic in Eastern Europe and Coca-Cola Enterprises (CCE) in western Europe. Most of the bottling companies are independent from TCCC.Coca-Cola Refreshment (CCR) is a subsidiary of TCCC after(prenominal) TCC decided to acquire it from CCE on October 2010. They focuses mainly on the Northern America market. Other than the concentrated syrup from TCCC, CCR requires other raw materials such as aluminum can sheet from Novelis Inc., PET bott les, highschool fructose corn whisky syrup and carbonate. CCR is part of the Coca-Cola Bottlers Sales & Services Company LLC (CCBSS). CCBSS is a limited liability company and is owned by Coca-Cola bottlers in America (Seasonality.n.d.). CCBSS helps in facilitating and procuring strategies and systems to the bottling companies in America. In order to achieve efficient purchasing, CCBSS consolidates the purchases of raw materials for all bottling companies in America.The bottlers made an effort to be environmentally sustainable through recycling, reusing and usage of lighter weight package. To encourage recycling, recycle bins are placed everywhere in public. The use of lighter packaging helps in trim the carbon footprint as well as reducing the meter of material used (See Figure 4). They as well as use reclaimable PET bottles that are made partially from plants (Our progress, n.d.). 44.3. Distribution CentresTCCC have many distribution centres and warehouses around the world. All distribution centres and warehouses are controlled by TCCC. To better enhance their global commitment, TCCC initiated the 5by20 program. TCCC hope that through this program, over cinque million business women all over the world would benefit from it. Under the 5by20 program, the women entrepreneurs would receive training, financial resource and mentors from TCCC. In America, the 5by20 program is currently under incubation in Haiti and Mexico. These micro-distribution centres will be in-charge of delivering Coca-Cola beverages to local retailers, helping TCCC to fool easy access to more hard-to-reach communities and markets (See Figure 2). TCCC tried to make the delivery process more effective through the transformation of the delivery truck.The packaged Coke in the warehouse are now delivered to the retailers using the put together Fulfilment System (OFS) trucks instead of the traditional sideloading delivery trucks. These OFS trucks allows CCR to load and deliver produc ts in America more conveniently through palletized orders. The palletized order allows device driver to unload just one cart filled with different products uniform by the customer. This will reduce the delivery time and increase the amount of orders delivered. Not only so, the trucks are more fuel efficient as compared to traditional delivery trucks, incurring a lower transportation costs.The distribution centres in America delivers the beverages to retailers in different area through the interstate highway Highway System route. The Interstate Highway system interlinks provides business routes for companies to enter the central business district in each city, making it more convenient for the delivery trucks to deliver the products around America. The vehicle routing software is also implemented to make the delivery process more efficient. The transportation planners will be able to use this software to design which route to simulate to reduce the time taken and distance travelle d to deliver the product to the retailers.4.4. RetailersRetailers who purchases the Coca-Cola soft drink includes restaurants, small businesses and international retailers. Retailers are platforms for consumers to purchase Coca-Cola beverages. They are important in the supply chain as they have direct contact with the consumers.TCCC provides customer training and development when necessary, especially to those smaller businesses. TCCC hopes that through the programs, it will help the retailers be more efficient and meshworkable in their business. To further help the retailers to be economically sustainable, a global curtain raising AIM-PROGRESS is implemented. This initiative offers joint trainings either physically or virtually globally covering responsible sourcing.TCCC also have their own vendition machines. The vending machines are designed to increase interaction between the company and the consumers. TCCC are also known for using their unique vending machines to spread contentment or spread awareness. Some of the vending machines includes getting people to simulate the dance moves in South Korea and Hug Me vending machine in Singapore (See Figure 3). These interactions encourages healthy living into people.4.5. ConsumersThe consumer is the most important source of revenue for the company in the supply chain. TCCC hopes to capture as many people in the market as possible regardless of age or lifestyle. Coke is a more popular survival of the fittest of drinks among the teenagers and halfway class consumers. With the increasing number of teenager and middle class consumers globally, this is especially favourable to the company. TCCC offers a diversity of beverages to cater to different lifestyles. To target the health conscious customer group and address the obesity issue, Coca-Cola Zero, Coca-Cola Diet and beverages with low or no calorie are available in the market. The company would also get people to exercise through efforts such as the intera ctive vending machine as mentioned in 4.4.4.6. Flow of informationThe sharing of essential information is important across the supply chain. TCCC came up with the Coca-Cola Retailing Research Councils in order to communicate more efficiently and effectively throughout the supply chain. The Coca-Cola Retailing Research Councils would conduct market research on a periodical basis with regards to the possible factors which whitethorn affect the beverage industry. When there is a change, the supply chain will be notified through a collaborative website. TCCC also uses the SAP use in order to improve the flow of information in their actual supply chain. The implementation of SAP in North America has helped in monitoring and maintaining consistency. Information is shared across the supply chain and so every segment is notified on what is going on.5. strategic FitStrategic fit is the key to having supply chain profitability and consistency. In order to achieve strategic fit, all pa rties in the supply chain need to work towards the same goal. They also need to make sure that the goal is relevant to customers requests. For TCCC, their strategies fit their supply chain. The nature of the beverage industry is that the profit margin is low, the product life cycle is short, intense competition and high demand fluctuation. This means that TCCC needs to have a very efficient, antiphonary and well developed supply chain in order to match customers requests. TCCCs supply chain is able to maintain the speed of product flow through their extensive and distributive network. The company have many distribution centres and over 2.4 million delivery points all over the world to help them in the distribution of Coke.Also, TCCC uses the just-in-time and the total quality management strategies in support with the rest of the supply chain. The collaboration in using these strategies helped in minimising the disruptions that may be caused by problems such as the safety stock. It also reduce delivery time and produce better quality products. TCCCs strategies are in line with their principles. It is a challenge for TCCC to standardise the packaging and production across all the bottling companies across the world. However, the implementation of strict rules and ghost assessment by TCCC enables the consistent packaging requirements and the quality of Coke. In line with their focus to attain customer diversity, TCCC tries to lower the cost through their 6 supply chain. As mentioned in 4.3, transportation cost is reduced by planning the delivery route wisely and using fuel parsimoniousness trucks to deliver the products to retailers.6. Recommendations6.1. Information SharingTCCC could improve the transparency of different levels of their supply chain. The transparency of the supply chain has been getting more important as internet becomes more accessible. Consumers wants to know more about the process and ingredients of the products as they are worried for the safety and quality of the product. They are also more concerned on what impact does the manufacturing of the product do to the environment.With the increase in scrutiny by the social media, being transparent with the companys supply chain will help in getting trust from consumers, especially those who focuses on the sustainability and corporate social responsibility. By trying to be more transparent, it encourages the company to be on a constant lookout station for any potential or existing risks or problems and solve them forward getting media attention. TCCC could also make use of the transparency to minimise any information gaps.6.2. Improvement in Quality ControlTCCC have sozzled control on suppliers to ensure that the ingredients received are of good quality and consistent. However, it is not just the suppliers that constitute to the overall quality of the beverage drinks produced. The choice of ingredients made by the company also influences the quality.In America, the sweetener, aspartame, is used as an artificial sweetener in Diet Coke. The aspartame gives Diet Coke a taste that is similar to sugar. TCCC uses aspartame as a sweetener in many of their diet beverages. However, the aspartame have ban effects on human if drunk. fit in to the Medical Daily, aspartame contains high dosage of toxic which could cause neurological problems and depression. Reports also proved that aspartame will result in greater weight gain as compared to consuming sugar (See Figure 5). The negative effects caused by aspartame affects the quality of the beverages and tarnish TCCCs reputation. The usage of aspartame results in contradiction with one of their strategy which is to promote healthy lifestyle.Although aspartame is currently one of the most commonalty artificial sweetener found in many food and beverage product, TCCC could source for another alternative that does not have any negative effect and meet their healthy lifestyle strategy. If used effectively , it could be one of the companys competitive advantage against other competitors. The drop in sales due to use of aspartame can also be picked okay up.7. ConclusionIn conclusion, TCCC has a well-developed supply chain and an extensive distribution network through their corporate social responsibility efforts. Although the supply chain and strategies are quite developed, there are still rooms for improvement. If TCCC constantly improve themselves and keep up to the rising trends, the company will be able to grow and advance further.Reference5by20 markets. (n.d.). The Coca Cola Company. Retrieved November 29, 2014, from http//www.coca-colacompany.com/5by20-map/TCCCCallahan, A. (2013, borderland 15). Partners of women-in-business IFC and 5by20 join forces. The Coca Cola Company. Retrieved November 29, 2014, from http//www.coca-colacompany.com/stories/partners-of-women-in-business-ifcand-5by20-join-forcesTCCC Christensen, L. (2011, December 14). Creo customer System logistics tig htens up the warehouse.

Great Talkers Little Doers

In addition to commercial advertise and ideologic propagandathere is social advertising, which refers to the advertisements whichdeal with social causes and argon aimed at the welfare and well-being of the people. Its gull audience is not specific class except the masses whocan be educated about sociall(a)y relevant issues like health, familywelfare, literacy, national security, to nurture a few issues only. Theimportance of such advertisements has reached such heights thateven the government locomote back upon them quite often to highlight theissues to immediate concern.Undoubtedly, in straightaways context, carryingout campaigns through social communication is of paramountimportance. The society, the economy, the politics and the mediaexposure are rescue about changes which are so radical and dynamicthat they are creating dissonance and upheavals. In order to withstandthe negative effects of changes, we authenticly need these kinds of campaigns through advertising or propag anda, for sustainingcommunication with the masses at large. In short, advertising not onlyinfluences the vendees perception but also his responses to socialproblems.It has its negative effects but the positive side far out-stripsthe negative side. WE TALK MORE, WORK little Undeniably, there are millions of people in India who think little,act even little but tattle too much. Indulgence in idle gossip, disgruntledattitudes, sulfurous criticism of all and sundry, frustration over their sorryplight, fate and kismat, cast off in fact receive national pas fourth dimensions. The phone number of those who can claim that they get their tongue within theirlips and never talk in vain is limited. The talk of the common people,mostly irresponsible, creates the impression that they curb little to do.Indians are indeed classifiable of the people of the Orient who have nothingworthwhile to say, and yet contrive to spend the long-lived time in sayingit. Those who have endless time on the ir men are great babblers. Thinking and reflection postulate a certain degree of education andintellectual development. About 64 per cent of the people in India areilliterate so they have not developed the qualities of thinking andreflection. Montesquieu truly give tongue to that the less men think, the morethey talk. India is a land of myriad tongues. The 1961 census listed1652 languages as mother tongues spoken in India, and the 1971census, retaining he number, presented a somewhat more realisticpicture. Judged by any standard, India is Babel of tongues, perhaps thelargest in the world. This Babel has been the outcome of a cumulative process resulting from the influx of various races into the demesnethrough the centuries. Talkers are never good doers this explains theproverbial sloth, groundlessness and complacency of the average Indian. Ourmaterial output, our productivity and production, our net contributionto the countrys gross National Product (GNP) are all far too low.W hilepeople should follow to use their hands and to be active all the time(like the Japanese who have raised their country to the pinnacle of glory despite the havoc through to their economy during World War II), wehave mastered the technique of whiling away time talking and talking,doing little positive, constructive and concrete build. Jawaharlal Nehru, in a mother tongue way back in 1952, said he wastired of people who and talk about various things. However wise youmay be (in India the number of truly wise, sagacious men and womenis limited), he said, you can never forecast into the spirit of a thing if youonly talk about it and do nothing.We do not know the value of time sowe do not legal opinion spending precious hours in idle gossip. In part thedisinclination to be up and doing all the time is the result of ourfatalistic beliefs and attitudes. Most of us die hard to believe that what Godhas ordained cannot be averted. What ordain be, will be so, they argue,why needlessl y waste energy in thwarting Gods will? Besides, there are many among us who believe that f last mentionedy isthe shortest dispatch to success in todays India. The great talkers, thewily, garrulous politicians who express audiences through their loud talk,all manage to mislead the people and promote their selfish ends.Aflatterer is in the excellent company of imitators because imitation isconsidered the sincerest form of flattery. The easiest weapon adoptedby flatterers and sycophants is insipid talk, not work. A ready and glibtongue has at times proved to be a more precious weapon than gifts of cash and kind. Through a facile tongue the flatterers continually createillusions and a world of make-believe. Almost all great talkers are greatflatterers praise inevitably becomes their forte. Then there are those hose talk mostly comprises advice to alland sundry on everything on earth. standardized air and water, advice too canbe had free. Self-appointed advisers are great talkers th ey talk theirway into your police wagon and they even drive away rationality, good senseand the quality of discriminating betwixt chalk and cheese. Asking foradvice is to tout for flatterers. And flattery feeds the ego and isexhilarating. Most talkers become bores. But let it be said in defense of the increment tribe of talkers that they do manage at times to relieveboredom.A quiet meeting at which all those present are serious-minded people deeply enwrapped in thought and philosophy wouldappear to maintain the silence of the graveyard. The talkers relatefunny incidents, describe frothy experiences and entertain theircredulous listeners, quieten and comfort the people, for hours together. There is no tax on talk and gossip. So the idle, endless talker flourishesat the cost of the silent, constructive worker. It is the latter who canhelp ensure national progress, not the ceaseless twisters of the tongue,even though the latter manage to find credulous audiences.True,sincere and genuine workers cannot stand non-sensical postures,including nonsense talk. But work does not lie in marching up anddown the streets, shouting slogans and populate protests. Many of ustend to resort to strikes and work stoppages. Undeniably, our future amongst nations, and the good name of our country, depends unaccompanied upon our work and work alone. Muchvaluable work can be done wordlessly and without becoming noisy orindulging in aimless talk. If everyone realises the truth of this dictum,the salvation of the country would not be far off

Paleolithic, Neolithic, and Mesolithic Art Essay

The e blindh and the sky factor into Paleolithic, Neolithic, and mesolithic nontextual matter and monuments. Paleolithic means Old perdition jump on and the art was mainly consisted of paintings in their caves and Venus figurines. Neolithic means New oppose geezerhood and the art was consisted of the Stonehenge, figures, and pottery. Mesolithic means Middle Stone Age and the art consisted of some(prenominal) pottery, muckle tools, and some figurines. In the Old Stone Age, (Paleolithic) their art was consisted of mainly paintings on cave walls. People painted animals because that was what they would chaffer in the dark due to the prolonged while of being in darkness in the caves. They didnt see much sunlight. As time went on, mathematical aspects started to rise from observational astronomy. Some cave paintings became known as an understanding of the path the moon takes around the sun.This is known as the ecliptic. The ecliptic malarkey to the discovery of the zodiac. Stars, moons, and planets in the Paleolithic culture are non the stars, moons and planets of innovational time that we know. They are those whose habitat is the Milky Way and the celestial sports stadium now. Many of these paintings reflected images that were seen in the night sky. Such as the Bison that were painted in cave walls which is known as the Taurus in the zodiac sign today. The importee of their art was the astronomy and mathematical connections they made and how it created what we now know as the zodiac. The New Stone Age began to connect with the earth and the sun more than by the use of famous monuments. In the New Stone Age (Neolithic) the multitude built villages that were built for family, life, and worship. They worshipped many gods, but their beliefs were strongly based on nature. They also built many walls that were used as a defense. The monuments they built was their main form art that had connections to the earth and the sun. They created a giant stone monum ent that was known as Stonehenge. It was made step to the fore of earth, timber, and stones. By viewing this monument, it was observed that the Neolithic people had knowledge in architecture, mathematics, and astrology.The Stonehenge was created as an astrological observatory. It is known for this because of the rising and setting of the sun on the summer and winter solstice that can be seen through the monument. It was also considered to mayhap have been used as an astronomical calendar. The significance of this monument is how these people had the mathematical and astronomy knowledge to build this in a fashion to be able to witness amazing views in the sky that get on every year. The Middle Stone (Mesolithic) art consisted of mostly pottery and dig tools. During the Middle Stone age, the Mesolithic people made many hand tools because they began to gain more knowledge to be able to farm and sire animals more effectively. They created carved-engraved bone plates. These engraved or painted plates of stones were marked with dots. These dots were considered to be accurate lunar observations. The interpretation of the markings on many artefacts were considered to be mark that correlate with lunar or solar motion. This showed that the Mesolithic people had some astronomical skills. The significance of these findings show that over time people were gaining skills on astronomy and were creating their observations through the use of art. Over time art has changed dramatically. It started make as just paintings on cave walls and lead to massive monuments that are still standing today. There is significance behind all of the art since the Stone Age times. These people from the stone ages used art to stockpile their knowledge in mathematics and astronomy. They used it to better understand the earth, the sky, the sun, and the stars. They not knowingly created what is today the zodiac and proved they didnt need any engine room to create an astrological observatory .

Nike-High End Shoe Market Survey in Bangladesh.Doc

This work was collected from email&160protected com 01. opening 1. 1 Consumer Behavior The term consumer bearing is defined as the behavior that consumers display in expecting for purchasing, exploitation, evaluating &038 disposing of convergences &038 services that they expect will fill their needs. Consumer behavior focuses on how singulars make decisions to spend their available resources (time, m acey, effort) on inhalation related items.That includes what they profane, why they acquire it, when they acquire it, where they buy it, how often they buy it, how often they use it, how they evaluate it after the procure and impact of such(prenominal) evaluation on future purchases &038 disposal. Nike raiment argon sold intercontinental at lofty wrong. People pitch to associate spunky equipment casualty positively with good tint &038 maximum performance. Because of the high price, before purchasing Nike clothe, mountain undergo extensive information processing, i. e. ask friends or search the internet to find information active the increase. 1. Origin of Report The report has been prepargond for Mr. Junaid Khan, faculty at School of Business in unification South University as a requirement of MKT344 course. This report is compulsory for students majoring in marketing. 1. 3 Limitations We had faced many obstacles whilst carrying out the field of adopt. Some of the limitations faced were as (a). The pot audition was 50 persons, which was a negligible amount to hold accurate answer. (b). People were non e festerr to disclose their true income. (c). The survey was carried out in a posh area of Dhaka city i. . in Banani, thus leaving a huge number of respondents exterior the survey. (d). Some people didnt read the questionnaire carefully and they gave results which may not reflect their true opinion. 02. RESEARCH STRUCTURE 2. 1 Methodology In preparing this report we drive home used both qualitative &038 quantitative method. (a) . special Data We collected primary data by carrying out a survey on 50 people. In the survey there were 16 questions, every last(predicate) of them close ended. We carried out the survey in three days. (b). secondary coil DataWe collected secondary data from the retail outlets. We collected a price list of Nike, Reebok &038 Adidas shoes from these outlets. 2. 2 Questionnaire Design The target sample was set up first before preparing the survey questionnaire. We choose the snapper class &038 upper class educated people as our respondents. Thats why we distributed our questionnaires among the students, faculties &038 people in North South University. The survey questionnaire was divided in three major part i. e. demography, cognizance about Nike &038 perceptual mapping of Nike.In the demographic part we asked questions to determine the social class, age group &038 profession. In the perception region we developed questions in a way to identify consumer perception about Nike itself, usage of Nike &038 Nike users. In the break part, perceptual mapping we requested the respondents to rank (i. e. 1, 2, 3 etc) Nike in call of price, lumber &038 performance compared with otherwise leading strike offs. Also we asked the respondents to rank features (in post of importance i. e. 1, 2, 3, 4 etc) that they would consider in buying Nike. 03. WHAT IS PERCEPTION? 3. 1 PerceptionPerception is defined as the process by which an individual select, organizes &038 interprets stimuli into a meaningful &038 coherent bear witness of the world. It can be depict as how see the world around us. Indeed the study of perception is largely the study of what we subconsciously add to or deduct from raw sensory input to produce our own private picture of the world. Suppose two people being exposed to the same Nike product may observe differently. One might perceive Nike shoes to be high in performance if he/she is satisfied using it, piece of music the other person may p erceive the same Nike shoe having low-pitched performance.This proves that perception varies from person to person. 3. 2 Product Positioning The essence of flourishing marketing is the effigy that a product or service has in the minds of consumers that is, its positioning. Positioning is more important to the ultimate success of a product than are its actual characteristics. The core of effective positioning is a unequaled position that the product occupies in the minds of the consumer. (a). Positioning of Nike itself (1 = Very High, 2 = High, 3 = Average, 4 = Low, 5 = Poor) 1 2 3 4 5 damage 46% 42% 4% 2% 6% scrape Image 54% 42% 4% 0% 0% fictional character 36% 42% 22% 0% 0% Satisfaction 26% 40% 30% 4% 0% Smartness 30% 42% 18% 2% 8% (b). Positioning of Nike in terms of users (1 = potently Agree, 2 = Agree, 3 = Neutral, 4 = Disagree, 5 = Strongly Disagree) 1 2 3 4 5 Rich People 50% 42% 8% 0% 0% Athletes 44% 40% 16% 0% 0% Satisfied Past Users 28% 38% 24% 10% 0% Bran d Loyal Customers 30% 38% 20% 4% 8% (c). Positioning of Nike in terms of use Nike shoes are suitable for ( + 4 = Strongly agree, + 2 = Agree, 0 = Neither agree nor disagree, 2 = Disagree, 4 = Strongly Disagree) + 4 + 2 0 - 2 - 4 Only Sport activities 24% 44% 8% 12% 12% Only Work activities 8% 12% 42% 16% 22% Sports &038 work 26% 40% 26% 4% 4% 3. 3 Perception &038 Purchase Based on perception the consumers purchase excogitations occurs. How consumer perceives a product in terms of price, quality &038 status has a strong limit on purchase intentions &038 purchase bliss. In this section we have figured out only the future purchase intention of consumer about Nike. (a). Perception &038 Purchase ( + 4 = Definitely, + 2 = Probably, 0 = Uncertain, 2 = Probably will not, 4 = Definitely Will not) + 4 + 2 0 - 2 - 4 I will buy Nike contiguous time I buy a shoe 10% 14% 44% 14% 18% I will buy a Nike shoe during next 6 months 10% 4% 36% 18% 32% I will recommend others to buy Nike 12% 24% 48% 6% 10% I will buy Nike for sports activities 20% 28% 20% 12% 20% 04. PERCEPTUAL MAPPING 4. 1 Perceptual MappingThe technique of perceptual mapping helps marketers determine bonnie how their products or service appears to consumers in relation to competitive stigmatizes on one or more relevant characteristics. It enables them to see gaps in the positioning of all brands in the product or service class and to identify areas in which consumer needs are not being adequately met. 4. 2 worth vs. Quality How consumers perceive the quality of a product is important promoter in determining the purchase intention. If the product is not one of high quality the consumer may not be interested in condescending the product. Besides the quality of a product is a factor that sets the price that consumers are willing to pay. Fila Reebok Puma Nike Adidas Others Price 5 2 4 1 3 6 Quality 5 3 4 1 2 6 pic Figure (price vs. quality) From the diagram it is inferred that people perceiv e Nike as a high priced shoe with high quality. 4. 3 Price vs. Performance How a product is perceived by consumers in terms of performance (output) is a factor that affects the brand equity of the product and influence repeat purchase intention of consumers.If the consumer is not satisfied with the performance of a product, then it is likely that purchase will not be retell &038 the manufacturer will not be able to maintain brand hardcore customers. Fila Reebok Puma Nike Adidas Others Price 5 2 4 1 3 6 Performance 4 2 5 1 3 6 pic Figure (price vs. performance) From the diagram it seen that Nike is perceived as a high priced shoe with high performance. 05. FINDINGS (a). Demographic Part 01. Gender male Female 66% 34% 02. Age Group 19-30 31-45 >45 80% 16% 4% 03. Marital Status Married Unmarried 8% 92% 04.Education Level HSC A level Graduate brand Graduate Doctoral 38% 10% 40% 10% 2% 05. Gross monthly family income (In Taka) 25,000-39,999 40,000-54,999 55,000-69,9 999 >70,000 30% 22% 20% 28% 06. handicraft Student Government Service Private Service Business self Employed 76% 0% 18% 0% 6% 07. I live in a Rented House Own apartment Rented Apartment Government Own House Hostel House 16% 26% 16% 6% 32% 4% 08. I reside in Motijheel Purana Paltan Segunbagicha Shantinagar Malibagh 0% 8% 2% 0% 4% Dhanmondi Mohammadpur Lalmatia Mirpur Gulshan 8% 8% 0% 10% 8% Banani DOHS Baridhara Uttara Others 4% 2% 2% 14% 30% (b). General Part 09. I recognize Nike by logotype Name Logo &038 Name 30% 6% 64% 14. I know about Nike from (Rank in order of importance i. e. 1,2,3 etc) TV newspaper publisher Billboards Magazine Internet Friends 1 6 5 2 3 4 15. If I buy Nike the to the highest degree important feature to me would be (Rank in order of importance i. e. 1,2,3 ) Self Image Style twist Status 6 5 4 3 Price necessitate Fulfillment Original Country of Origin 8 2 1 7 16. Please rank the following brands based on price, quality &0 38 performance (i. e. 1, 2, 3 etc) Fila Reebok Puma Nike Adidas Others Price 5 2 4 1 3 6 Quality 5 3 4 1 2 6 Performance 4 2 5 1 3 6 06. SURVEY ANALYSIS Most of our respondents verbalise they recognize Nike by logo and name, because Nike figures along with their name are stamped on shoes worldwide and also on miscellaneous garments.The advertising dialect of the use of Nike shoes by prominent sportsmen tends to make consumers feel that eroding Nike shoes is a form of smartness. The brand image is high because people who wear Nike shoes in general, are convinced that Nike keeps up to its normal and also after using Nike shoes, they are satisfied with the quality of the shoes and the purpose for which they bought the shoes. People think that price of Nike is high, because in comparison to other brands like Adidas, Reebok, Puma and Fila, the price is a bit on the high side. The price data collected from the outlets proved peoples perception to be true. Rich people because of their attempt to enhance their status symbol usually buy goods of reputed brands, so more rich people tend to buy Nike shoes.Athletes tend to buy Nike shoes because of the sympathiser and Nike has always promoted itself as being a sports oriented shoe company. In its ad, Nike has used largely sportsmen like Andre Agassi and Michel Jordan to convey this message. Nike shoes ensure high performance for various sports activities and are smooth when it comes to running or playing sports and are durable, so people tend to think that Nike is suitable mostly for sports activities. Brand loyal customers are used to the comfort in using Nike brand, but when using other brands they dont feel the same level of comfort or satisfaction that they get from Nike. As a reason they suffer to using Nike shoes and for them it is a status symbol.Majority of our respondents were reluctant to buy Nike shoe, although they perceived Nike having a high brand image, maybe of the high determine of Nike sh oes. Since they do not have much disposable income, they cannot afford to buy Nike shoe (yet they wish to buy) and resort to buying cheaper brands like Fila and Puma, although they know that the quality of Nike is much better. In Bangladesh because of the cable television, people are exposed to tremendous amount of foreign medium. People are exposed to Nike shoes advertisement on foreign channels, so majority say they came to know about Nike shoes first on television. Also in Bangladesh a manage of foreign magazines including sports magazines are available. From these magazines, in hich Nike ads are depicted, people came to know a great deal about Nike shoes. In the Bangladeshi newspapers, there are hardly any ads of Nike shoes, so only a tiny mickle of our respondents came to know about Nike shoes from newspaper The people in Bangladesh who imply to buy Nike first see whether the Nike shoe is original. Consumers want original shoes because of their status and self-esteem and i t helps them fulfill their ego need. Price comes last for these customers, because most consumers can afford the price. 07. CONCLUSION Nike manufacturers have tried to create a distinct positioning of the Nike shoe in terms of quality and satisfaction in comparison to its other competitors i. e. Adidas, Reebok etc.People in Bangladesh have found Nike to be of high quality and to be of great satisfaction to them, but due to their income limitations, most of people are uncertain as to whether they will buy a Nike shoe now or in the near future. Manufacturers have tried to create a distinct image of Nike in consumers mind, which proved to be successful according to our survey result. From the survey we found that Nike is perceived as a high priced &038 high brand image shoe in the consumers mind. Thus it can be said that Nike is a mega brand in Bangladesh, like it is in other parts of the world. 08. BIBLIOGRAPHY (i). www. nike. com (ii). Consumer Behavior, LEON, G. SCHIFFMAN AND LESLI E LAZAR, 8th Ed, Pearson Education, Singapore.