Great Talkers Little Doers

In addition to commercial advertise and ideologic propagandathere is social advertising, which refers to the advertisements whichdeal with social causes and argon aimed at the welfare and well-being of the people. Its gull audience is not specific class except the masses whocan be educated about sociall(a)y relevant issues like health, familywelfare, literacy, national security, to nurture a few issues only. Theimportance of such advertisements has reached such heights thateven the government locomote back upon them quite often to highlight theissues to immediate concern.Undoubtedly, in straightaways context, carryingout campaigns through social communication is of paramountimportance. The society, the economy, the politics and the mediaexposure are rescue about changes which are so radical and dynamicthat they are creating dissonance and upheavals. In order to withstandthe negative effects of changes, we authenticly need these kinds of campaigns through advertising or propag anda, for sustainingcommunication with the masses at large. In short, advertising not onlyinfluences the vendees perception but also his responses to socialproblems.It has its negative effects but the positive side far out-stripsthe negative side. WE TALK MORE, WORK little Undeniably, there are millions of people in India who think little,act even little but tattle too much. Indulgence in idle gossip, disgruntledattitudes, sulfurous criticism of all and sundry, frustration over their sorryplight, fate and kismat, cast off in fact receive national pas fourth dimensions. The phone number of those who can claim that they get their tongue within theirlips and never talk in vain is limited. The talk of the common people,mostly irresponsible, creates the impression that they curb little to do.Indians are indeed classifiable of the people of the Orient who have nothingworthwhile to say, and yet contrive to spend the long-lived time in sayingit. Those who have endless time on the ir men are great babblers. Thinking and reflection postulate a certain degree of education andintellectual development. About 64 per cent of the people in India areilliterate so they have not developed the qualities of thinking andreflection. Montesquieu truly give tongue to that the less men think, the morethey talk. India is a land of myriad tongues. The 1961 census listed1652 languages as mother tongues spoken in India, and the 1971census, retaining he number, presented a somewhat more realisticpicture. Judged by any standard, India is Babel of tongues, perhaps thelargest in the world. This Babel has been the outcome of a cumulative process resulting from the influx of various races into the demesnethrough the centuries. Talkers are never good doers this explains theproverbial sloth, groundlessness and complacency of the average Indian. Ourmaterial output, our productivity and production, our net contributionto the countrys gross National Product (GNP) are all far too low.W hilepeople should follow to use their hands and to be active all the time(like the Japanese who have raised their country to the pinnacle of glory despite the havoc through to their economy during World War II), wehave mastered the technique of whiling away time talking and talking,doing little positive, constructive and concrete build. Jawaharlal Nehru, in a mother tongue way back in 1952, said he wastired of people who and talk about various things. However wise youmay be (in India the number of truly wise, sagacious men and womenis limited), he said, you can never forecast into the spirit of a thing if youonly talk about it and do nothing.We do not know the value of time sowe do not legal opinion spending precious hours in idle gossip. In part thedisinclination to be up and doing all the time is the result of ourfatalistic beliefs and attitudes. Most of us die hard to believe that what Godhas ordained cannot be averted. What ordain be, will be so, they argue,why needlessl y waste energy in thwarting Gods will? Besides, there are many among us who believe that f last mentionedy isthe shortest dispatch to success in todays India. The great talkers, thewily, garrulous politicians who express audiences through their loud talk,all manage to mislead the people and promote their selfish ends.Aflatterer is in the excellent company of imitators because imitation isconsidered the sincerest form of flattery. The easiest weapon adoptedby flatterers and sycophants is insipid talk, not work. A ready and glibtongue has at times proved to be a more precious weapon than gifts of cash and kind. Through a facile tongue the flatterers continually createillusions and a world of make-believe. Almost all great talkers are greatflatterers praise inevitably becomes their forte. Then there are those hose talk mostly comprises advice to alland sundry on everything on earth. standardized air and water, advice too canbe had free. Self-appointed advisers are great talkers th ey talk theirway into your police wagon and they even drive away rationality, good senseand the quality of discriminating betwixt chalk and cheese. Asking foradvice is to tout for flatterers. And flattery feeds the ego and isexhilarating. Most talkers become bores. But let it be said in defense of the increment tribe of talkers that they do manage at times to relieveboredom.A quiet meeting at which all those present are serious-minded people deeply enwrapped in thought and philosophy wouldappear to maintain the silence of the graveyard. The talkers relatefunny incidents, describe frothy experiences and entertain theircredulous listeners, quieten and comfort the people, for hours together. There is no tax on talk and gossip. So the idle, endless talker flourishesat the cost of the silent, constructive worker. It is the latter who canhelp ensure national progress, not the ceaseless twisters of the tongue,even though the latter manage to find credulous audiences.True,sincere and genuine workers cannot stand non-sensical postures,including nonsense talk. But work does not lie in marching up anddown the streets, shouting slogans and populate protests. Many of ustend to resort to strikes and work stoppages. Undeniably, our future amongst nations, and the good name of our country, depends unaccompanied upon our work and work alone. Muchvaluable work can be done wordlessly and without becoming noisy orindulging in aimless talk. If everyone realises the truth of this dictum,the salvation of the country would not be far off