Recognition Heuristic: when is it really used?

An experiment was conducted in the University of Sydney to determine the extent to which light trial-and-error was utilise to put up judgements of value. 352 students in second year psychological science completed a questionnaire to judge the size of the cities they were presented with as both larger or smaller. Results indicated that recognition heuristic does play a role in the judgement of a city organism greater; however, it was not employed when other clues in the surround such as size of cities appear to be more than relevant. Further investigate is needed to identify other heuristics which whitethorn be used in place of recognition heuristic. This research needs to consider methodologies which both complements and confines the theory of recognition heuristic, the cues which whitethorn override thoroughgoing(a) recognition in the environment, and if cue will actually cause the judgement of the object to be high in value.

Recognition Heuristic: When is it really used?Recognition heuristic is a ?fast and frugal? ratiocination method used by humans to make inferences in situations whereby the more recognized subject is judged to soak up a higher value (Goldenstein & Gigernzer, 1999). However, some con implanting factors involving the ignorance of additional cues which may potentially influence the inference about size pay back been found (Oppenheimer, 2003).



Several experiments conducted to examine the causes and effects of recognition heuristics had shown results that found efficiency in its usage (Goldenstein and Gigernzer, 1996; Newell & Shanks, 2004) while others have found that the inferences may be triggered by cues other than pure recognition. (Oppenheimer, 2003; Newell & Shanks, 2004).

The theory of recognition heuristic assumes that when an individual was to make a judgement about the value of two items, the long-familiar one will be positively correlated with a greater value (Goldenstein & Gigernzer, 1999). In the studies done by...

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