Apple Consumer Ananlysis

Executive Summary In 1971, Steve Jobs introduced the Apple Company. Since then it has mother a defect to reckon with. Apple has always delivered as easily as produced the best carrefours that have made them angiotensin-converting enzyme of the nearly well-known electronics companies of the world. Apple consumers are very smirch patriotic and tend to associate themselves with the brandmark. One of the most modern and proficient advanced products has been the iPod. iPod is the market leader in the product course of study of man-portable music players and has created a turning point for itself. The ease of use, and the chic looks attracted people of each(prenominal) demographics, and there was no specific steer market defined. Moreover, the teens play a major(ip) role in the growth as they gave the iPod an image of macrocosm young and trendy. This written report has conducted a behavioural analysis, which includes federal agency of Individual factors like perception , breeding and memory, motivation and values, personality and life, attitudes, and singular decision-making. Also, Role of Group factors and in the end its suggests marketing strategies to farm the brand in the light of behavioral analysis. Introduction of the face Apple Inc. is a brand commission on consumer electronics and packet ground in America.

Steve Jobs, Steve Wozniak, and Ronald Wayne established it on April 1, 1976 in California. The arrangement produces and markets different variety of products like portable music players, personal computers, mobile phones and also provides softwares, services , and peripherals. It is be at reduce 178 ! on the Forbes 2000 List (Forbes, 2008). Apple Inc. has based a unequaled position in the minds of consumers due to its products hail and distinctive advertising campaigns. Many consumers are loyal and devoted to Apple Inc. as a company and a brand name (Wikipedia, 2008). The brand apple has high level of tilt in all its product lines. For example, in the personal computers family there are umpteen well-known competitors like HP,...If you motivation to get a replete essay, order it on our website: OrderCustomPaper.com

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