Car Sharing-Marketing Case

CMA MARKETING (Car Sharing-Alternative Transportation for the twenty-first Century) September 28, 2011 ` Table of limit administrator SUMMARY2 INTRODUCTION2 ambit RESEARCH AND ANALYSIS2 agonistical OVERVIEW2 nerve 1- Communauto2 Case 2- Co-operative Auto Network (CAN)2 TARGET AUDIENCES2 number MARKETING TRENDS error! Bookmark not defined. CONCLUSIONS AND/OR RECOMMENDATIONS2 doorory A: QUESTIONNAIRE2 vermiform appendix B: INTERVIEW GUIDEError! Bookmark not defined. REFERENCES2 Daimlers governmental machine- sharing service railroad auto2go expands to Canada (2011) Retrieved from2 EXECUTIVE SUMMARY blueprint of the bill The best urban transportation system as an alternative is machine sharing for the 21st century in Canada. It allows people to free money and offers great convenience while reducing emissions, parking, and familiarity congestion. The purpose of this study is to gain a better compliance of how railroad car sharing is use d as a chief(prenominal) transportation tool in Canada, with a particular fury on car sharing co-operatives, how car sharing is selected, and how to kick in car sharing successful. Increasing aw arness with by tradeshow and order as an effective marketing strategy helps Eco Auto divide (EAS) at bottom the car sharing industry.

The report also provides how to mold EAS capability market larger and stronger. Furthermore, the new Zip car allow for be used to absorb more customers in this market. This look for will increase our knowledge and understanding of car sharing as an alternative transportation for our l ives in the 21st century. BACKGROUND RESEA! RCH AND ANALYSIS Car sharing is an alternative ashes of car ownership and access where vehicles are shared amongst a meeting of individuals. With car sharing, the costs and troubles of vehicle purchase, ownership and maintenance, policy and screw up are transferred to a central organization whose members are provided access to the vehicles which are parked in central locations end-to-end a city for hourly or daily use....If you wishing to deposit a full essay, order it on our website: OrderCustomPaper.com

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